“La Chulapa” is a genuine tribute from Jorge Rodríguez-Gerada to the local associationist movement of the San Isidro neighborhood in Carabanchel (Madrid, Spain)
The mural rizes from an old water tower located at # 7 Amalarico street, next to the Hogar (Home) Bar, the main meeting point for the families who live in the area. The Chulapa outfit is a typical traditional dress from Madrid since the 19th century. It is commonly worn during the popular local holiday of San Isidro.
Gerada took his committed artwork to this peculiar setting composed of 640 single family homes built during the 1940s while the fascist political regimen of the dictator Francisco Franco was at its peak.
The project, commissioned by Carabanchel Creativa and curated by Esther Fernández Castelo (from Mad Clan Collective ) was created in collaboration with the General Ricardos Neighborhood Association and the European Institute of Design. It is one of a series of cultural projects that strive to activate several spaces in this area of the city which has been traditionally forgotten by the local authorities.
La Chulapa was created during the week long “Fiesta de San Isidro” in close collaboration with the neighbors of this historical area of Madrid. It is a well-deserved acknowledgement to the labor of these associations to create positive change and unity within the district while at the same time fending off the spector of gentrification that now threatens downtown Madrid.